At FittDesign, I developed Numuve’s visual identity and applied it across packaging and e-commerce touchpoints.
Numuve is a UAE-based activewear brand built around skin-conscious performance wear.
The brand focuses on movement, comfort, and confidence, with products designed to support the body through workouts, daily routines, and still moments.
The tagline “Movementwear” reflects this position: activewear that is not only made for exercise, but for mindful movement and everyday ease.
Visual Identity: Logo, Color & Typography
Brief:
Create a modern, clean, and minimal identity that communicates skin wellness, high performance, comfort, and calm confidence.
Visual Strategy:
I created a custom wordmark built around smooth, flowing curves to express movement, softness, and transformation.
The NU symbol became the core visual anchor of the identity, carrying the same curved logic into a compact mark that could work across packaging, social media, and digital use.
The wider system uses dark teal, soft off-white, volt green, and muted grey to balance wellness, strength, and precision. Supporting line graphics extend the motion language of the logo into patterns and brand details.
Packaging Design
Extrapolating from the brand system, I designed a packaging set across the polymailer, product sleeve, and hangtag.
The polymailer extends the brand into a tactile shipping format, using a matte dark-green finish to support a premium, quality-focused feel.
The sleeve carries the product presentation with a softer, semi-transparent material language,
while the hangtag turns the NU symbol and logo-inspired curves into a small branded detail that is functional, memorable, and ownable.
E-Commerce Website Design
The final piece of the puzzle, the client-facing touchpoint that directs the users towards engaging with the brand directly.
Starting from my mobile-friendly custom-made Figma Template, I designed the landing page around product discovery, fabric highlights, and quick movement toward collections. The experience needed to feel clean, modern, and easy to navigate while keeping the brand’s skin-conscious and performance-driven positioning visible throughout.
The result was a fast-loading site that felt confident, minimal, and easy to explore.