A parent website system bringing Bathmōd, Sleepmōd, and Loungemōd into one clearer e-commerce experience.
EcoBrands needed one website that could hold three related but separate product brands: Bathmōd, Sleepmōd, and Loungemōd.
I worked on unifying the experience into a parent website that makes the brand ecosystem easier to understand, easier to navigate, and easier to shop from.
The Challenge
The main challenge was not simply redesigning a website. It was combining three separate brand presences into one parent structure without flattening their individual identities. The new site needed to explain the EcoBrands umbrella, preserve the role of each sub-brand, and support product discovery across bath, sleep, and lounge categories.
Strategy
Parent-first navigation
EcoBrands becomes the central brand, while Bathmōd, Sleepmōd, and Loungemōd remain visible as product worlds.
Shared sustainability backbone
Sustainability moved into the EcoBrands layer, giving all three brands a shared foundation of trust.
Unified shopping journey
Users can shop across categories without jumping between disconnected sites.
The System
Parent Layer
EcoBrands became the central frame for the experience.
EcoBrands acts as the parent layer, holding the brand story, sustainability values, and shared shopping structure together.
Brand Worlds
Bathmōd, Sleepmōd, and Loungemōd remain visible as distinct product worlds.
Each sub-brand keeps a clear role inside the system, helping users understand what belongs to bath, sleep, and lounge.
Shopping Paths
EcoBrands became the main shopping entry point, connecting parent-brand discovery with product browsing in one flow.
Mixed product sections surface the full range across Bathmōd and Sleepmōd without sending users across separate websites.
Final Experience
The final website brings the three brands into one coherent journey, from brand discovery and cross-brand browsing to clearer product evaluation and purchase.